Harvey Nichols Debuts in Jakarta, Indonesia

Harvey Nichols Debuts in Jakarta, Indonesia
November 12, 2008

Designed by Seattle-based Callison, Harvey Nichols in Jakarta, Indonesia, debuted on Oct. 30., with a look "inspired by the avant-garde design synonymous with the Harvey Nichols name combined with the rich artisanship of Indonesia." With its bold, striking architectural elements and refined interiors, the four-level, 96,840-sq.-ft. department store features exclusive international luxury brands. For Harvey Nichols' entry into Indonesia, Callison referenced the Parang form, a royal batik pattern based on the movement of a sea wave, and fused it with British pop art. The motif is showcased on the eight-story exterior front facade. "Today's department stores are no longer just about a product or a service," said Paula Stafford, executive vice president for Callison. "For global brands, it is imperative to create a relationship between the local culture and the brand to make it a unique destination that stands apart. Harvey Nichols Jakarta exemplifies the creative combination of the Harvey Nichols brand and the cultural essence of Jakarta." Callison also designed Harvey Nichols in Dubai, U.A.E.

Produced by: Nielsen Business Media, a part of the Nielsen Company
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