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POPAI Announces OMA Awards Winners
March 21, 2008
POPAI's annual Outstanding Merchandising Achievement (OMA) Awards contest celebrated its 50th anniversary, recognizing the most innovative and effective marketing at-retail displays and programs that lift sales and engage shoppers. The 50th Anniversary celebration culminated on March 19, at POPAI's Annual Awards Gala from 5 p.m.-7:30 p.m. at the McCormick Place West Ballroom in Chicago during GlobalShop. In celebration of the 50th anniversary, every entry at this year's OMA contest became a permanent part of POPAI's online Creative Gallery and received special historical recognition. Entries received a golden anniversary certificate of participation and a limited-edition golden OMA lapel pin. Highlights of the 2008 Award winners include:
OMA Display of the Year Award Winners
Permanent
Entry title: The Red Bull Refuel Cooler
Entrant: Creative Instore Solution
Client: Red Bull GmbH
Semi-Permanent
Entry title: 20th Century Fox: The Simpson's Movie In-Theater Display
Entrant: Idea Plant
Client: 20th Century Fox In-Theater Marketing
Temporary
Entry title: Disturbia
Entrant: Drissi Advertising
Client: Paramount Pictures
Digital Signage Display of the Year
Content
Entry title: Wal-Mart Display TV Oreo Cakesters
Entrant: PRN
Client: Kraft Foods Inc.
Network
Entry title: Verizon Wireless "Interactive PDA Wall"
Entrant: MTI Inc.
Client: Verizon Wireless
For a complete list of 2008 winners and categories, click here.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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