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POPAI Announces OMA Awards Winners
March 21, 2008

POPAI's annual Outstanding Merchandising Achievement (OMA) Awards contest celebrated its 50th anniversary, recognizing the most innovative and effective marketing at-retail displays and programs that lift sales and engage shoppers. The 50th Anniversary celebration culminated on March 19, at POPAI's Annual Awards Gala from 5 p.m.-7:30 p.m. at the McCormick Place West Ballroom in Chicago during GlobalShop. In celebration of the 50th anniversary, every entry at this year's OMA contest became a permanent part of POPAI's online Creative Gallery and received special historical recognition. Entries received a golden anniversary certificate of participation and a limited-edition golden OMA lapel pin. Highlights of the 2008 Award winners include:

OMA Display of the Year Award Winners

Permanent
Entry title: The Red Bull Refuel Cooler
Entrant: Creative Instore Solution
Client: Red Bull GmbH

Semi-Permanent
Entry title: 20th Century Fox: The Simpson's Movie In-Theater Display
Entrant: Idea Plant
Client: 20th Century Fox In-Theater Marketing

Temporary
Entry title: Disturbia
Entrant: Drissi Advertising
Client: Paramount Pictures

Digital Signage Display of the Year

Content
Entry title: Wal-Mart Display TV Oreo Cakesters
Entrant: PRN
Client: Kraft Foods Inc.

Network
Entry title: Verizon Wireless "Interactive PDA Wall"
Entrant: MTI Inc.
Client: Verizon Wireless

For a complete list of 2008 winners and categories, click here.

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