POPAI Announces OMA Awards Winners

POPAI Announces OMA Awards Winners
March 21, 2008

POPAI's annual Outstanding Merchandising Achievement (OMA) Awards contest celebrated its 50th anniversary, recognizing the most innovative and effective marketing at-retail displays and programs that lift sales and engage shoppers. The 50th Anniversary celebration culminated on March 19, at POPAI's Annual Awards Gala from 5 p.m.-7:30 p.m. at the McCormick Place West Ballroom in Chicago during GlobalShop. In celebration of the 50th anniversary, every entry at this year's OMA contest became a permanent part of POPAI's online Creative Gallery and received special historical recognition. Entries received a golden anniversary certificate of participation and a limited-edition golden OMA lapel pin. Highlights of the 2008 Award winners include:

OMA Display of the Year Award Winners

Permanent
Entry title: The Red Bull Refuel Cooler
Entrant: Creative Instore Solution
Client: Red Bull GmbH

Semi-Permanent
Entry title: 20th Century Fox: The Simpson's Movie In-Theater Display
Entrant: Idea Plant
Client: 20th Century Fox In-Theater Marketing

Temporary
Entry title: Disturbia
Entrant: Drissi Advertising
Client: Paramount Pictures

Digital Signage Display of the Year

Content
Entry title: Wal-Mart Display TV Oreo Cakesters
Entrant: PRN
Client: Kraft Foods Inc.

Network
Entry title: Verizon Wireless "Interactive PDA Wall"
Entrant: MTI Inc.
Client: Verizon Wireless

For a complete list of 2008 winners and categories, click here.