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Golfsmith Opens Superstore in Palm Desert, Calif.
July 24, 2008
Austin, Texas-based Golfsmith International Holdings Inc. announced plans to open its 73rd store, which will be located in Palm Desert, Calif. The new large-footprint store will measure more than 36,000-sq.-ft. and will showcase golf and tennis equipment, apparel and services, complete with an indoor driving range, state-of-the-art launch monitors and a full-size indoor tennis court. The new store will also include a large putting green and a dedicated chipping and pitching area with an authentic sand bunker. "We are confident that our Palm Desert store will set a new standard for an off-course golf and tennis retail experience in Southern California," said Martin Hanaka, CEO of Golfsmith. "While we had originally only planned to open one new store this year, we have promised to grow when the deal was right and the economics were sound. This store represents fulfillment of both requirements and shows the company's strength in a tough economic climate."
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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