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Study Ranks Most Competitive Retailers in 2008
July 24, 2008

The wRatings Corp., an independent competitive research firm, announced the results of the annual Most Competitive Retail & Consumer Goods Study, which was sponsored by SAP AG. In the report, Publix ranked as the No. 1 retailer with a W Score of 92--a W Score of 100 means the business built the highest consumer and economic advantages when compared with the 540-plus companies in the wRatings national coverage. The Most Competitive report series from wRatings identifies the best performing companies through a method that blends financial and consumer data.  To arrive at the rankings, wRatings ask consumers how well companies meet their expectations every quarter.  The 2008 Retail & Consumer Goods ratings are based on Q1-2008 data.  Specifically, wRatings measures a company's ability to generate sustainable economic profit through competitive moats, or barriers to entry, as rated by consumers. Each W Score blends a company's historical economic profit with its forward-looking ability to meet consumer expectations. Below is a list of the study's Top 20 Most Competitive Retailers.

1. Publix
2. Coach
3. Family Dollar
4. Claire's
5. Staples
6. New York & Co.
7. Gap
8. Michaels
9. Williams-Sonoma
10. Petco
11. Ross
12. Neiman Marcus
13. American Eagle
14. J. Crew
15. Gymboree
16. Nordstrom
17. Niketown
18. Amazon
19. Petsmart 
20. Kroger

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