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Mall of America to Add Columbia Sportswear Store
July 24, 2008
Mall of America, located in Bloomington, Minn., announced that Portland, Ore.-based Columbia Sportswear Co. plans to open a Columbia-branded store later this year. The new 16,000-sq.-ft. store will feature Columbia apparel, footwear, accessories and equipment, along with its Sorel brand winter footwear. According to the company, the Columbia retail environment will "offer the consumer a sense of outdoor adventure through the use of material, architectural design, color, technical and inspirational imagery, media and illumination." Additionally, the store will incorporate regional architectural styles and materials to form the Columbia experience. Columbia currently operates one store in Portland, with plans to open stores in Seattle and Chicago.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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