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Online Holiday Retail Sales Increase 30 Percent
December 05, 2007
Post-Thanksgiving online weekend sales increased 38 percent according to a recent report by Chase Paymentech Pulse Index. The index reported online sales volume of more than 30 percent above last year's sales totals. "Online sales for the holiday season are off to an extremely strong start," said Sucharita Mulpuru, Forrester Research principal analyst. "Retailers on average appear to be up in the strong double-digits for the comparable time period last year; these numbers are even stronger than the growth experienced from 2005 to 2006. The aggressiveness of retailer promotions is certainly a factor, but the overall comfort level that consumers have with the overall shopping experience is likely driving this very promising growth." Online retailers are experiencing the strongest sales on Tuesday and Wednesday of each week, with Nov. 28, 2007, yielding $134 million in sales and 2.1 million transactions; bringing sales volume to an all-time high in the index's three-year history. According to Chase Paymentech, online sales volumes will continue to grow, with a substantial increase expected from Dec. 18-20, 2007.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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