Meijer Launches "Grocery By The Case" Online Service

Meijer Launches "Grocery By The Case" Online Service
October 13, 2008

Grand Rapids, Mich.-based Meijer Inc., which operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky, will now begin offering grocery and dry-good items bought in bulk from its Web site, Meijer.com. Now open for business, the new "Grocery By The Case" program will feature more than 2,000 products available for purchase. Meijer estimates that shoppers will save at least 5 percent when buying items by the case as opposed to purchasing them individually. Grocery By The Case will be an additional site section found on Meijer.com. In addition to groceries, the program will include household and cleaning supplies, laundry products, pet food and hundreds of other items. Meijer will offer free shipping for orders of $150 or more, and all orders will arrive within five to seven days from the time of the online purchase. This marks the third grocery program that the Midwest retailer has introduced in the past three months. Last month, Meijer began test-marketing a personal shopping program called Grocery Express that enables shoppers to order groceries online and have them personally delivered to their car at the local Meijer parking lot. In July, the company launched Meijer Mealbox, a Web-based widget that allows customers to plan a week's worth of meals in minutes by providing access to thousands of Meijer recipes, ingredients, coupons and special promotions.