POPAI Launches Digital Signage Blog

POPAI Launches Digital Signage Blog
May 23, 2008

Alexandria, Va.-based POPAI launched a blog Thursday to address market topics such as digital signage, audit and measurement and Mobile Consumer Media. POPAI's Digital Signage Group has formed a panel of experts in sales, marketing and technology to post problem-solving entries on the site. The Standards Committee hopes to expand the blog to offer a test area for ideas, discussion and feedback. POPAI is a non-profit association that serves the global marketing at-retail industry. Visit the blog at www.popaidigitalblog.com.

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