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POPAI Launches Digital Signage Blog
May 23, 2008
Alexandria, Va.-based POPAI launched a blog Thursday to address market topics such as digital signage, audit and measurement and Mobile Consumer Media. POPAI's Digital Signage Group has formed a panel of experts in sales, marketing and technology to post problem-solving entries on the site. The Standards Committee hopes to expand the blog to offer a test area for ideas, discussion and feedback. POPAI is a non-profit association that serves the global marketing at-retail industry. Visit the blog at www.popaidigitalblog.com.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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