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Columbia Sportswear Opens New Stores
October 30, 2009
Portland, Ore.-based outdoor apparel and footwear retailer Columbia Sportswear Co. has opened seven new Columbia-branded stores in the United States and Europe in the past year, and has plans to open three more Columbia-branded stores in the United States and Europe over the next several months. The store design work was led by design consulting firm 2Hemispheres’ creative director, Dan Hones, in partnership with Columbia’s retail brand marketing team. The three new stores to be added in the coming months include a second Columbia-branded retail store in Minneapolis (the first opened in Mall of America in November 2008), as well as branded stores in Chicago and Munich, Germany. 2Hemispheres has also designed new outlet stores for Columbia Sportswear located in Marysville, Wash.; Vacaville, Calif.; Las Vegas; Kingston, Ontario, Canada; and Portsmouth, England. In addition, 2Hemispheres contributed to redesigns of two existing Columbia outlet stores during 2009--one in Lake Oswego, Ore., and the other in the Sellwood neighborhood of east Portland.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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