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Red Mango Sets Record Franchise Expansion
January 29, 2010
Dallas-based all-natural nonfat frozen yogurt retailer Red Mango announced record franchise development during 2009, signing 42 franchisees to open a total of 219 locations. Development agreements included further expansion in California, Utah, Nevada, Washington, Illinois and New York, as well as entry into Arkansas, Colorado, Indiana, Kansas, Massachusetts, Missouri, New Jersey, Louisiana, Minnesota, Texas, Virginia, Wisconsin and Washington, D.C. The locations will be in several formats, including traditional stores, kiosks, co-branded locations and self-serve destinations. "We had a remarkable year for Red Mango, and the strength of our growth continues to boost our brand to its largest presence in company history," said James Franks, vice president of franchising for Red Mango. "We expect to continue this type of dramatic growth throughout the year and into the future." Red Mango opened its first store in Los Angeles in July 2007 and has grown to almost 60 locations across 14 states.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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