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FRCH to Open Brazilian Office
February 03, 2010
Cincinnati, Ohio-based FRCH Design Worldwide announced plans to open a Brazilian office for the Sao Paulo and Rio de Janeiro retail and hospitality markets. In addition, the company announced that Sergio Barbi will lead the new office operation. Barbi brings more than 20 years retail experience to FRCH, and most recently served as the franchise manager for O Boticario. Desiree Peron, account group manager, and Carlo Endrigo, design manager, will also work with Barbi in Brazil. FRCH Design Worldwide is an architecture, interior design, graphic design and brand strategy firm for retail, hospitality, restaurant and corporate office markets.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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