 |
 |
|
SAVE | EMAIL | PRINT | MOST POPULAR |  RSS | REPRINTS
Swarovski Launches Crystallized Concept Store
July 08, 2009
Wattens, Austria-based D. Swarovski & Co. has opened its new Swarovski Crystallized Concept Store in New York, in a joint venture with “Gossip Girl” actress Blake Lively and not-for-profit organization charity:water. The flagship store will allow customers to purchase loose Swarovski crystals to create their own designs. On June 15, Lively introduced the company’s retail concept with a limited-edition Swarovski Crystallized "Divine Rock" necklace, whose proceeds will go entirely to charity:water, an organization with a mission to bring clean, safe drinking water to developing nations. According to the company, water plays a key role in Swarovski’s development, sustainment and success, as the company uses waterpower when cutting Crystallized Swarovski Elements.
Source: Nielsen Business Media
SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
|
|
|
|
|
|
|
DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
|
|
|
|
|
