 |
 |
|
SAVE | EMAIL | PRINT | MOST POPULAR |  RSS | REPRINTS
Popeye's Chicken Receives Rebranding
August 27, 2008
Atlanta-based AFC Enterprises Inc. is revamping its fast-food chain Popeye's Chicken with a new logo, menu and branding campaign, according to the St. Louis Business Journal. AFC hopes to rebrand Popeye's as a "Louisiana Kitchen" that offers slow-cooked food "Louisiana Fast." The new logo, which was created by Austin, Texas-based Pentagram Design, has been updated with a more modern look, while still retaining the "dancing letters." The chain's new ad campaign kicked off on Monday, and Popeye's will launch three new menu items by the end of the month.
SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
|
|
|
|
|
|
|
DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
|
|
|
|
|
