Popeye's Chicken Receives Rebranding

Popeye's Chicken Receives Rebranding
August 27, 2008

Atlanta-based AFC Enterprises Inc. is revamping its fast-food chain Popeye's Chicken with a new logo, menu and branding campaign, according to the St. Louis Business Journal. AFC hopes to rebrand Popeye's as a "Louisiana Kitchen" that offers slow-cooked food "Louisiana Fast." The new logo, which was created by Austin, Texas-based Pentagram Design, has been updated with a more modern look, while still retaining the "dancing letters." The chain's new ad campaign kicked off on Monday, and Popeye's will launch three new menu items by the end of the month.

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