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Brooks Brothers to Expand Black Fleece Nameplate
June 24, 2009
New York-based Brooks Brothers Inc. plans to open two Black Fleece stores and its first freestanding international unit this fall, according to WWD.com. The company will open a 1,600-sq.-ft. store in San Francisco by September. Due to the label’s strong performance in Japan, the company will also open a 925-sq.-ft. flagship boutique in Tokyo in late August. Black Fleece, whose line is designed by Thom Browne, made its New York debut in January.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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