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Callison, Tommy Hilfiger Collaborate on Largest Flagship
June 24, 2009
Tommy Hilfiger will unveil its largest flagship store in the world this September. The company’s new 22,000-sq.-ft. location on New York’s Fifth Avenue has been designed by Callison in a joint venture with the creative team at Tommy Hilfiger. "This opening is an important and tactical move in our efforts to further elevate the brand in both the international community and the United States,” said Fred Gehring, CEO of Tommy Hilfiger. The store features a striking staircase that climbs to four levels and showcases a revolving art installation. The flagship will house Hilfiger Denim, men's sportswear, women's sportswear and the label’s runway collection.
Source: Nielsen Business Media
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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